End of the year hurry paid off

Cannot believe we're in 2013 now. The last months of 2012 went in a hurry. Especially October and November getting writing and editing done just about day and night. Keeping in contact with all parts of the team in the book process. Apparently certain rewarding success in (e-)book markets brings the motivation up...

The last months have been pretty amazing ride seeing how interesting e-publishing with all its connections to the changing publishing world, social media and its marketing mechanisms is. My debut novel, crime-themed Meduusa (originally published in 2006) eventually hit the #1 spot in iTunes Finland top100 in mid-October. After that it has made it up there again somewhat seven times. It has also kept the #1 spot in Mysteries and Thrillers chart for most December and January.

I was surprised to see it being selected to iBookstore Best of 2012 collection Top Fiction category in December. This could have something to do with the fact that since its update edit and e-publishing in July, it has become one of the all-time most sold e-books in iTunes Finland.
Why? Not sure, but I have a theory in addition to thanking the decent pricing.
Did the topics about how people are suffering in their life, maybe financially during the recession, pressures in the society, friendships, work and family life, growing crime rates connect to some of those readers? Maybe certain events seen in the news, such as horrendous family tragedies and senseless school shootings, ended up being more current issues now than six years ago. Maybe.
For me possibly hitting the nerve of these years meant rewarding times. A sting of new energy. No wonder some days and weeks have been quite hectic.
After the first success I dug out the original Palava sydän (Burning Heart) file. This crime-themed novel has the same police characters, events taking place in Helsinki region in Finland. It was originally published in print in 2008.

I did the same editing trick and it was published as an e-book in the end of October. By the end of the year Meduusa and Palava sydän had held several times the #1 and #2 spots in iTunes Finland Mysteries and Thrillers chart at the same time.
I have a feeling some old time frustrations in writing have found a solution through e-publishing. I know there has to be self-criticism and hard editing work done not to put just about anything out there. Readers are selective. Surely not dumb.
But it does give hope and energy. Even so much that I went deeper in digging my file archives and lined up some older scripts in addition to editing and writing newer ones.
In the end of October the Finnish version of the short story collection My Hometown Named Love, (published in English in March) Kotipaikkani on rakkaus, saw its light. As did the two story collections in November: children's story collection Karkaileva bussi ja kaiken maailman ihmeelliset vempeleet (Runaway Bus and All Other Marvelous Contraptions) and a cross-generational story collection Haikarasaaren vauvasatama ja muita tarinoita (Heron Island Baby Harbour and other stories).
The last two haven't made it yet to iTunes due to a linking problem. In addition to blocking links to its competitor Amazon, Apple has apparently now also blocked links to Goodreads. It'll be interesting to see how originally Finnish-language children's books draw attention to mainly Disney-based children's e-book markets.
There have been many predictions on what will happen in e-book markets this year. North American e-book sales will most likely pass 25 per cent in all book sales. Europe and Finland are way behind.
But I think putting efforts there now will pay back in the future. There were 1,1 million smartphones sold in Finland in the first nine months of 2012 only (not including the newest iPhone model). In the same nine months time, sales numbers for tablet computers were somewhere between 150 000- 200 000. These numbers in such a short time are high in a country with only 5,4 million people. More people are using these devices and e-readers in addition to reading traditional paper books.
The tradition of buying hardcovers and paper covers is and will be there. But what will be the future of e-reading when new devices come up? And when new generations grow up? Using technology for things my generation wouldn't, can be very natural for young adults in only a few years, not even yet talking about ten or twenty years from now.
This doesn't have to mean the death of a traditional paper book. They can go side by side depending on the needs, origins of the book, which edition is more easily available and whether someone wants to carry ten books on a safari in Africa or take the e-reader along.

Moment of Euphoria

Yesterday I was on my way home from my son's soccer match when I opened the browser in my mobile phone. Saw a notification on my Facebook profile. An old friend from Finland had posted a screen catch on my profile timeline. Finnish iBooks front page. Showing my debut novel Meduusa as the first one in section Thrillers.
I have to say I was surprised. In the beginning of the past summer, 3-4 months after my short story collection My Hometown Named Love was published, I had edited and partially rewritten Meduusa, originally published in Finland in 2006. I had added some more meat on the characters, added a few things and changed the cover design. Published it as an e-book in early July. In less than three months it was appearing next to some bigger names.
I compared the prices. Price for Meduusa was only 4,99 euros. Decent for an e-book. Others were asking somewhat 18,99. My conclusion was that getting to that page was probably due to lower pricing.
Some hours later I decided to Google some other charts, if such existed. I ended up in a site showing Apple iTunes stores in each country, songs, movies, e-books. I hit the top100 e-book downloads in Finland.
For my surprise Meduusa was at # 2. I nearly got a heart attack. The only one ahead was the first volume of much talked Fifty Shades of Gray. Behind me were Steve Jobs and Zlatan Ibrahimovic biographies, second and third volume of Fifty Shades of Gray as well as recently published new novel The Casual Vacancy by J.K. Rowling.
As I came home, prepared to unpack the soccer team gear, making some lunch, taking the rubbish out, I wondered how many of my old friends had purchased the e-book. One of my old work mates had bumped into Meduusa when entering the iTunes store. I don't know if the price was an issue, but he had purchased it. Maybe someone else had, too. There are not that many Finnish e-books available in lower prices.
Some hours went in a small euphoria, even when the glamour is probably far away from these sales figures.
E-book sales in Finland are still very small. It could be a matter of few downloads to shoot passed the better known titles. It's also partially about the pricing issue. Whether to ask 11,99 or 18,99 euros or just 4,99 for the product. For less well known writers it matters.
But those hours and the picture posted on my FB wall did tell that work I've done matters. Those hours also restored my faith in e-book revolution. The revolution that has in English-speaking countries suffered from steep growth in numbers of e-books available for sale. When there are more titles sharing the same sales, figures often stay small.
Finland, a high tech IT country, still much sticking to traditional publishing, will most likely enter the e-book revolution later than many other countries. These kind of sales figures might be small for several years. Especially if the e-book prices will stay high and the value added tax for e-books stays in 23 compared to 9 for traditional books.
Still I've decided to invest in the future. Two, five or ten years from now things might be totally different than they are now. But I can see the dawn.

Testing the e-book revolution

It's been an interesting year.

Last year, around September, I started diving into the world of e-publishing by following what an American author Vincent Zandri, one of the very successful authors in the e-markets, had achieved. Some months later I wrote a story about him and the e-book markets in the big world for a newspaper in Finland.

After having browsed some sites for weeks, I realized I suddenly had a big light bulb flashing over my head. I figured out, why wouldn't I do the same thing. I had had two novels published in the past years, was working on new ones, editing old ones. I had recently finished a short story collection, which I had already partially translated from Finnish to English.

So I translated the rest of the book in only a period of 1,5 weeks, wrote three new stories directly in English to replace the ones I dismissed at this point. Sent the package to my wonderful editor Alisa. After the editing rounds were finished, cover designed, author pictures taken, the e-formatting done, the e-book was uploaded into distributors' meat grinders and sites. It was similar to those holy moments years before. Receiving the package with 12 or 20 author's copies of those just printed novels. Magical feeling of touching the book. Seeing it there. Finally. After all that creative work.

But this time it was different. Books were not waiting in the storage room of some warehouse, hoping someone would order them to their bookshops. Within minutes the e-book was for sale on distributor's website, soon also on Amazon US, UK, France, Italy, Germany, Spain... Then within weeks through other e-retailers such as Diesel, Kobo, Sony, Apple, Barnes & Noble, WHSmith...

In addition to jumping the language fence, it was to be a nice test to see how e-markets would go.

Little did I know where this would bring me. I still don't. The whole market is expanding and bringing new dimensions to it as months and years go by. E-book has a long run.

Somehow I feel it's little uncontrollable, but can bring many chances. There are free giveaways, contests, hooks authors are throwing out to get new readers.
The numbers of books available are enormous. But markets are more open than ever before. You can reach a person in the backlands of Australia in seconds, if they just have internet connection available. There is no need for thinking  if the editions will run out or if the book ordered via mail will arrive in a week, three weeks or ever. Or is it available anywhere anymore at all.

Earlier this week I noticed news about renowned author Margaret Atwood joining Wattpad with some of her texts. I followed Atwood's path and joined Wattpad and added the title story from my short story collection My Hometown Named Love to be read there for free. It can be read HERE. (Remember to vote!) If you liked the story or wish to read more, you will find the rest of the book with its other 19 stories as an e-version on sale HERE.

Magical Soccer Summer 1982

The summer I turned 10, I spent a lot of time at our summer home in the countryside. It was the summer of 1982. The first month filled with soccer fever. The World Cup taking place in Spain was everywhere.

And suddenly our small portable TV broke down. We had to listen to some of the matches from the radio. Some of the best ones. Luckily most of the commentators were great. They really made it all come alive as pictures, even shaking feeling.

Especially the greatest match ever. The semifinal West Germany vs. France. West German goalie Harald Schumacher knocking out French defender Patrick Battiston. The match going to extra time. Two French goals, West Germans getting even with their two goals. The penalties until the seventh pair. West Germans finally taking it all and going to the final. The full drama.

1982 World Cup was the biggest and most magical for me. My favourite team was Brazil. The squad that is probably one of my top 3 all time favourite national teams along Hagi-led Romania (World Cup 1994) and "Danish Dynamite" Denmark (Euro1984). Zico, Socrates, Eder, Falcao and the guys had that great creative rhythm of samba in their play. It looked so easy as if the ball was obeying their magical touches just from their thoughts.

During those years in early 1980's, I was mad about soccer. Played in a team myself. Bought or subscribed to some magazines and read the sports comic Buster, which consisted mostly of soccer series.

I suppose kids have a tendency to suck all the information in the world when there's still capacity in the hard drive. My soccer fever has calmed down from those days. 

But now I can see the same thing that happened to me 30 years ago happening to my son. He's buying and reading all the weekly soccer magazines. Browsing internet to see which player is moving from one club to another and what kind of money figures are involved. How the world of soccer is turning around.

Generation has changed. Things are the same, technology more developed to get all that information in real time. There are more possibilities to keep up.

I wonder how much faster the hard drive fills up. Will this information coming from everywhere overload the senses as well. And if any of these today's events will be as magical for my son thirty years from now as the Soccer World Cup in the summer of '82 is for me.

Reader- who are you?

I'm pretty sure most of us writers think at some point, if anyone really reads their writings. I'm wondering if the stories I write touch anyone anywhere. Even for a moment. Or for a longer time. And who are these people? Where are they? What do they do in their lives? What kind of daily routines do they follow? And if someone happens to like my writing, what is the basis for that? The writing itself? The reading habits? Something in their own life that raises the feeling of assimilation?
I have no clue. But would love to know.
Until lately, getting feedback was even more difficult. At least in my present home country Ireland.
My first two books were published in Finnish, and in my home village there are only a few Finns. In the whole Ireland probably somewhat 1300. Nothing compared to many other foreign nationalities in this country.
My potential audience was pretty much elsewhere. In the distance, if internet is not taken into account. Also restricted as there are only approximately five million native Finnish speakers. Small market, though Finland is one of the most hard-reading countries in the world.
In English, it's handy to connect with the surrounding literary world. Whether it's just around you or around the globe. The whole e-book system has brought possibilities. After joining some book sites and following results from some ad campaigns, it's possible to sit by the computer and see who and where happens to connect with your book.
I feel honored to see a doctor from Thailand suddenly liking the Facebook page created for my short story collection. It's great to follow people clicking the ads on Goodreads and add the book itself to their to-read shelves.
It's extremely interesting to do a small sociological research whether the person is from the Philippines, from Brooklyn, Colorado, Upstate New York, Oregon or from somewhere else. It's enlightening to see what other characteristics the person has. Whether the potential reader is a female or a male, and what kind of background and virtual book shelf the person has. And to see, if they will eventually read the book and even write a review about it.
Apart from my friends and reviewers, I hardly ever get any feedback. Especially from the people I don't know personally. Someone I might meet randomly in another occasion might ask, if I'm working on the next book. If they happen to know what I do for living.
Still it would be interesting to get back some more thoughts. I'm not sure if the people who have actually read the book don't want to interrupt. Or the book was just one of those in the line. Not worth talking about. Or if giving feedback is at all part of their priorities or habits.
Or whether they think it could be embarrassing to give feedback to a man who has written about the theme of love. If so, it would be interesting to know how much embarrassment or fear there is to give feedback to people who write about serial killers, junkies, sexual themes or about flesh-eating soft tissue robots that let politically incorrect phrases out of their mouths.
Feedback would be most welcome. At least you would feel something would materialize. That your work didn't just go out as a puff in the space when it once left your computer.

Cheap Journey Down Memory Lane

I sometimes have this habit of spending time browsing Youtube and Wikipedia at the same time. Often listening to the songs from the 80's, when I grew up.
It's a nostalgic journey to my memories. Remembering the first week of March in 1986, when I was in seventh grade in school and we got our first cable/satellite TV with Sky Channel, Music Box and the local cable channel showing a wide range of oldie TV series such as Kojak, TJ Hooker, The Fall Guy...
The music brings back the memories of those moments in pictures, even scents. Sometimes it's even possible to remember the feeling of warm or cold air on the skin as it was back then.
I could easily spend several hours going through this music-information combination. When finding a good song, I might search the lyrics and if there's a story behind it available, I'll read it from Wikipedia or elsewhere. Sometimes I bump into stories I never even understood existed when I was a teenager.
Some of them are part of a dialogue between real people. Not necessarily the person performing the song, but the songwriters. The singer is just a megaphone for all that felt heartache, pain, hatred or other unprocessed feelings.
I never knew that Feargal Sharkey was one of those megaphones with his two consecutive hits A Good Heart and You Little Thief.
The first one was written by then only 19-year old Maria McKee about her relationship with Tom Petty and the Heartbreakers keyboardist Benmont Tench. The second one was written as an answer or a payback by Tench about his relationship with McKee.
Sharkey ended up placing the songs next to each other on his debut album. It would be interesting to know how much commercial thinking this all had. Or was it done purely out of opportunity. Natural way, of course.
I don't mind. The songs are memorable. And the story, now after over quarter of a century, is still alive. For me freshly. Even when it doesn't have that mystery in it anymore.
As still has You're So Vain by Carly Simon, released in the end of 1972, my year of birth. According to Wikipedia, the song is a critical profile of a self-absorbed lover saying: "You're so vain, you probably think this song is about you." The subject's identity has long been the matter of speculation, suspects including a wide variety of celebrities from Warren Beatty to David Bowie, from James Taylor to David Geffen.

Artists are artists. They get their material from everywhere. It might be nabbed from real events, from own, friends' or neighbours' lives. The content might have been grabbed from imagination, stolen from the bum passing by, or from the vegetable salesman they've known for years. Or the real life events with some small piece of news from the newspaper. Sources of inspiration are endless.

For whatever it is; music, literature, movies, somehow all these speculations might boost the sales, or at least interest towards the song or the person behind it.

I'm just wondering what kind of feelings does it boost in the mind of a person who created that actual piece. Relief of having let it all out by writing or composing? Relief of telling all the world about the reality behind the scenes before? Feeling of vengeance? Feeling of love finally let out in public? Feeling of being an artist and getting attention? Feeling of being able to touch someone's heart? Someone, unknown, out there?
Feargal, Maria, Benmont... I don't care. But you got me. Even over quarter of a century later. Sometimes the pain in heart brings great results.
Feelings. Nothing more than feelings. But also nothing less.