Reviewers' Duel

My third crime-themed novel Jäljet (Tracks) was published in mid-April as an e-book in Finnish.

As hoped, book reviewers have been active. Reviews have been mostly very good. This third Isaksson series novel has been complimented of having ”a strong narrative text, for being descriptive and engaging”.

The things I've been seeking for in my writing have also been found.

One reviewer wrote:

“The environment was described precisely and somehow very vividly. I lived in Helsinki in my times and now felt as if I was again walking along its streets. I was impressed also by the pondering of the deepest feelings of a human mind, which by no means was left any way superficial.”

Jäljet has also been thanked for containing humour, ”which lightened up the atmosphere in a nice way."

By reading these reviews I've come more and more to a conclusion that not all the books are for all readers. Easy and clear conclusion as anyone would understand.

While other reviewers conclude book being engaging, especially mentioning that even the descriptive parts don't get the narrative jammed, one reviewer feels it does exactly that.

As we take the pluses and minuses, we realize that certain reviewers clash with each other with their opinions. Of course, they are exactly just opinions. Not the universal truths either way. Could it ever be, when there are as many opinions as there are readers. Readers from different backgrounds, age groups, genders, geographical locations, levels in society, in different stages of lives, with different experiences. Plus tastes that vary over genre levels, even inside them. Also when talking about themes, style and approach.

One reader loves the psychological approach, the inner monologue and the first person pondering of dark feelings inside someone's mind. The other one hates it.

One reader has a problem with mentioning certain events happening in the two independent parts of the series, because the reader hasn't read them. The other ones thank the writer for acknowledging the readers a bit of what had happened to the characters after the events in previous books ended. Something that still wouldn't distract the readers, who haven't read the previous books and would like to.

One reviewer in the past once mentioned that ”due to many subplots, not all of them are followed to the end and tied together”. What if the writer has something in mind? That some of these untied plots end up popping up back later on in the series as in tv-series Lost? Maybe two, three, four books later? For a reason so far only known to the writer. Some readers get the hints and wait for the following books to find out.

Is the reviewer the one, who gives the universal truth? As anyone who writes, writers tend to listen to these reviewers, use the common sense and adapt this feedback to developing themselves. Surely also strongly following their own vision. That's what makes them the writers they hopefully are with their own writing style, tone and voice. The one the readers dedicated to their writing will recognize sometimes from the first paragraph.

If reviews were part of a market research, would you as an entrepreneur change fully your course of work and products based on the 20 per cent's opinions, who obviously aren't interested in your work and therefore not even part of your target group? Or listen to the feedback in a healthy way and follow more that 80 per cent of the reviewers, who like your work and would like you to follow your chosen path. Of course trying to at least maintain your level and even develop your products to become better? You can always write better.

Over the years, I've been couple of times hinted by some publishers to follow some action-based techno thriller writers who are their bestsellers. As if I'd maybe strip down my language and own voice to follow their path. Change to something that I'm not. Writing something that I'd never be good at. Not that I'd even be interested in being.

There's plenty of thinking even inside my own vision, the genres I've touched and will probably be touching in the future. Even after all these years, I'm a bit surprised how literature, which has a crime theme, is often narrowed down to being exactly a crime novel. As it couldn't contain anything else than just surprising twists after twists after twists, often for the sake of it.

I do hope that I can fulfill the expectations of the readers, who are interested in reading my works. I don't need to please everyone, but I do hope I please the ones, who really are interested in my writing.

Good news!

Sometimes work and life take over and even some meaningful news might go past one's eyes.
Once upon a time in the Christmas period happened that my debut mystery, the Finnish version, Meduusa was again selected to Apple Finland iBookstore Best of 2013 catalog. This time in category: Most sold: Fiction. (The English version of the e-book is here.)
Its sales have been stable since October 2012, when Meduusa hit the #1 spot in iTunes Finland top100 chart. In the previous year, Meduusa was selected to Best of 2012 catalog, so success has continued for another year with Apple. Thank you for that!
This was a pleasant surprise. A bigger surprise was that my works, including both Isaksson mysteries Meduusa and Palava sydän (Burning Heart), short story collection Kotipaikkani on rakkaus (My Hometown Named Love) and children's story collections Karkaileva bussi ja kaiken maailman ihmeelliset vempeleet (Runaway Bus and All Other Marvelous Gadgets) and Haikarasaaren vauvasatama ja muita tarinoita (Heron Island Baby Harbour and other stories) were categorized in iBookstore under Bestselling Authors category. At the moment, the category consists of 14 authors, of whom 9 are non-Finns and 5 Finns.
More about these news and author lists here.
While things might seem calm and nothing seems to be happening, at least from my side this has again brought belief that there are readers who read and organizations that recognize this work. While waiting for some decisions, I'm again looking into my files. Finishing up with some previous and ongoing works. Checking into old and new ones. This would be the time.
I'm very much wondering, if these kind of credits really do matter. Publishers? Agents? Other publishing people? Comments welcome from anyone.

"Are you working on a new book?"

"Are you working on a new book?"
That's the question authors hear every now and then. It could be soon after the last one was published, or in case of a gap, years after the last one.
How rarely in reality would the answer be: "No." For my knowledge, most authors write at least something over the months, years. Some more than others.
If the author hasn't published anything in years, it might not be the case that he/she hasn't actually been writing anything. It just could be that the book, even several new book scripts, have been rejected by publishers. Or are still in the pile waiting to be judged. Not all of us authors get to jump the queue. Also drastic changes in publishing houses mean delays. Personnel changes. Errors in processing. Slower reading of those hundreds, maybe thousands of scripts piling up from here and there. Even misplaced piles of paper sent in long time ago, which are never found (been there).
It is somehow unfortunate from author's modest point of view. Especially when talking about novels that are planned as being parts of the series. Maybe individual stories, but subplots depicting certain years, bringing characters into account. Showing how people's lives change.
Or maybe they don't. Or maybe the books end up being published in wrong -non-chronological-  order. Or some of them not at all. Suddenly that one part of the series has a character having a baby. In the next one published she hasn't. But it's only a subplot. Meaningless, if it doesn't fit the publishing plan or doesn't go over the quality line.
Could be frustrating for an author to see how things go. Whether these novels will be published five years apart. Or at all. If there is a continuance for readers to have something to wait. How the things continued in subplots. If there are new hints about the cases left slightly open, so they could be continued maybe one, two or five books later. The planned hooks that are there in sketched novel plans that would hopefully some day come true. If there was continuance.
I'd like to ask my colleagues, how many unpublished book scripts they have written. I can tell my toll. In the past, as an unpublished author, I wrote six full-length scripts with no luck to get them published. One of them was rewritten three times for a large publisher. I did get great feedback from most of those scripts, but only one of those letters used the clear language people outside the publishing industry could understand: "Do these changes, and offer it to us again." Unfortunately, while doing this rewriting the editor in charge changed. The new one didn't want to go on with it. Personal tastes, I thought. Disappointment, of course.
I wrote more scripts.  Sent the seventh one into a novel contest and managed to reach top 3 spot. Original Finnish version of Medusa was published in print. It was republished as an e-book last year and finally in English, also as an e-book, this August.
But life is not easy with all this turmoil. After my last novel was published in print, along my jumping into e-book business, I've written new scripts and edited old ones. I could say that there are nearly ten full-length scripts needing work or normal editing process. Additionally there are nearly finished works, half-written writings, writings being done piece by piece. There are sketches for novels written here and there.
As writers know, going back to old scripts can be refreshing, even fun. But also tiresome.
New ideas, even about  fully different kinds of scripts, are already making their way in the head. Along with the new well-planned parts of the series that would tell where the events in already published books lead to.
If someone again pops me the question: "Are you working on a new book?", I nowadays answer: "Yes, which one of them?"
Only thing is that should I be adding to that: "But I'm not sure if you ever get to read them."
Unless e-book saga continues.

End of the year hurry paid off

Cannot believe we're in 2013 now. The last months of 2012 went in a hurry. Especially October and November getting writing and editing done just about day and night. Keeping in contact with all parts of the team in the book process. Apparently certain rewarding success in (e-)book markets brings the motivation up...

The last months have been pretty amazing ride seeing how interesting e-publishing with all its connections to the changing publishing world, social media and its marketing mechanisms is. My debut novel, crime-themed Meduusa (originally published in 2006) eventually hit the #1 spot in iTunes Finland top100 in mid-October. After that it has made it up there again somewhat seven times. It has also kept the #1 spot in Mysteries and Thrillers chart for most December and January.

I was surprised to see it being selected to iBookstore Best of 2012 collection Top Fiction category in December. This could have something to do with the fact that since its update edit and e-publishing in July, it has become one of the all-time most sold e-books in iTunes Finland.
Why? Not sure, but I have a theory in addition to thanking the decent pricing.
Did the topics about how people are suffering in their life, maybe financially during the recession, pressures in the society, friendships, work and family life, growing crime rates connect to some of those readers? Maybe certain events seen in the news, such as horrendous family tragedies and senseless school shootings, ended up being more current issues now than six years ago. Maybe.
For me possibly hitting the nerve of these years meant rewarding times. A sting of new energy. No wonder some days and weeks have been quite hectic.
After the first success I dug out the original Palava sydän (Burning Heart) file. This crime-themed novel has the same police characters, events taking place in Helsinki region in Finland. It was originally published in print in 2008.

I did the same editing trick and it was published as an e-book in the end of October. By the end of the year Meduusa and Palava sydän had held several times the #1 and #2 spots in iTunes Finland Mysteries and Thrillers chart at the same time.
I have a feeling some old time frustrations in writing have found a solution through e-publishing. I know there has to be self-criticism and hard editing work done not to put just about anything out there. Readers are selective. Surely not dumb.
But it does give hope and energy. Even so much that I went deeper in digging my file archives and lined up some older scripts in addition to editing and writing newer ones.
In the end of October the Finnish version of the short story collection My Hometown Named Love, (published in English in March) Kotipaikkani on rakkaus, saw its light. As did the two story collections in November: children's story collection Karkaileva bussi ja kaiken maailman ihmeelliset vempeleet (Runaway Bus and All Other Marvelous Contraptions) and a cross-generational story collection Haikarasaaren vauvasatama ja muita tarinoita (Heron Island Baby Harbour and other stories).
The last two haven't made it yet to iTunes due to a linking problem. In addition to blocking links to its competitor Amazon, Apple has apparently now also blocked links to Goodreads. It'll be interesting to see how originally Finnish-language children's books draw attention to mainly Disney-based children's e-book markets.
There have been many predictions on what will happen in e-book markets this year. North American e-book sales will most likely pass 25 per cent in all book sales. Europe and Finland are way behind.
But I think putting efforts there now will pay back in the future. There were 1,1 million smartphones sold in Finland in the first nine months of 2012 only (not including the newest iPhone model). In the same nine months time, sales numbers for tablet computers were somewhere between 150 000- 200 000. These numbers in such a short time are high in a country with only 5,4 million people. More people are using these devices and e-readers in addition to reading traditional paper books.
The tradition of buying hardcovers and paper covers is and will be there. But what will be the future of e-reading when new devices come up? And when new generations grow up? Using technology for things my generation wouldn't, can be very natural for young adults in only a few years, not even yet talking about ten or twenty years from now.
This doesn't have to mean the death of a traditional paper book. They can go side by side depending on the needs, origins of the book, which edition is more easily available and whether someone wants to carry ten books on a safari in Africa or take the e-reader along.

Moment of Euphoria

Yesterday I was on my way home from my son's soccer match when I opened the browser in my mobile phone. Saw a notification on my Facebook profile. An old friend from Finland had posted a screen catch on my profile timeline. Finnish iBooks front page. Showing my debut novel Meduusa as the first one in section Thrillers.
I have to say I was surprised. In the beginning of the past summer, 3-4 months after my short story collection My Hometown Named Love was published, I had edited and partially rewritten Meduusa, originally published in Finland in 2006. I had added some more meat on the characters, added a few things and changed the cover design. Published it as an e-book in early July. In less than three months it was appearing next to some bigger names.
I compared the prices. Price for Meduusa was only 4,99 euros. Decent for an e-book. Others were asking somewhat 18,99. My conclusion was that getting to that page was probably due to lower pricing.
Some hours later I decided to Google some other charts, if such existed. I ended up in a site showing Apple iTunes stores in each country, songs, movies, e-books. I hit the top100 e-book downloads in Finland.
For my surprise Meduusa was at # 2. I nearly got a heart attack. The only one ahead was the first volume of much talked Fifty Shades of Gray. Behind me were Steve Jobs and Zlatan Ibrahimovic biographies, second and third volume of Fifty Shades of Gray as well as recently published new novel The Casual Vacancy by J.K. Rowling.
As I came home, prepared to unpack the soccer team gear, making some lunch, taking the rubbish out, I wondered how many of my old friends had purchased the e-book. One of my old work mates had bumped into Meduusa when entering the iTunes store. I don't know if the price was an issue, but he had purchased it. Maybe someone else had, too. There are not that many Finnish e-books available in lower prices.
Some hours went in a small euphoria, even when the glamour is probably far away from these sales figures.
E-book sales in Finland are still very small. It could be a matter of few downloads to shoot passed the better known titles. It's also partially about the pricing issue. Whether to ask 11,99 or 18,99 euros or just 4,99 for the product. For less well known writers it matters.
But those hours and the picture posted on my FB wall did tell that work I've done matters. Those hours also restored my faith in e-book revolution. The revolution that has in English-speaking countries suffered from steep growth in numbers of e-books available for sale. When there are more titles sharing the same sales, figures often stay small.
Finland, a high tech IT country, still much sticking to traditional publishing, will most likely enter the e-book revolution later than many other countries. These kind of sales figures might be small for several years. Especially if the e-book prices will stay high and the value added tax for e-books stays in 23 compared to 9 for traditional books.
Still I've decided to invest in the future. Two, five or ten years from now things might be totally different than they are now. But I can see the dawn.

Testing the e-book revolution

It's been an interesting year.

Last year, around September, I started diving into the world of e-publishing by following what an American author Vincent Zandri, one of the very successful authors in the e-markets, had achieved. Some months later I wrote a story about him and the e-book markets in the big world for a newspaper in Finland.

After having browsed some sites for weeks, I realized I suddenly had a big light bulb flashing over my head. I figured out, why wouldn't I do the same thing. I had had two novels published in the past years, was working on new ones, editing old ones. I had recently finished a short story collection, which I had already partially translated from Finnish to English.

So I translated the rest of the book in only a period of 1,5 weeks, wrote three new stories directly in English to replace the ones I dismissed at this point. Sent the package to my wonderful editor Alisa. After the editing rounds were finished, cover designed, author pictures taken, the e-formatting done, the e-book was uploaded into distributors' meat grinders and sites. It was similar to those holy moments years before. Receiving the package with 12 or 20 author's copies of those just printed novels. Magical feeling of touching the book. Seeing it there. Finally. After all that creative work.

But this time it was different. Books were not waiting in the storage room of some warehouse, hoping someone would order them to their bookshops. Within minutes the e-book was for sale on distributor's website, soon also on Amazon US, UK, France, Italy, Germany, Spain... Then within weeks through other e-retailers such as Diesel, Kobo, Sony, Apple, Barnes & Noble, WHSmith...

In addition to jumping the language fence, it was to be a nice test to see how e-markets would go.

Little did I know where this would bring me. I still don't. The whole market is expanding and bringing new dimensions to it as months and years go by. E-book has a long run.

Somehow I feel it's little uncontrollable, but can bring many chances. There are free giveaways, contests, hooks authors are throwing out to get new readers.
The numbers of books available are enormous. But markets are more open than ever before. You can reach a person in the backlands of Australia in seconds, if they just have internet connection available. There is no need for thinking  if the editions will run out or if the book ordered via mail will arrive in a week, three weeks or ever. Or is it available anywhere anymore at all.

Earlier this week I noticed news about renowned author Margaret Atwood joining Wattpad with some of her texts. I followed Atwood's path and joined Wattpad and added the title story from my short story collection My Hometown Named Love to be read there for free. It can be read HERE. (Remember to vote!) If you liked the story or wish to read more, you will find the rest of the book with its other 19 stories as an e-version on sale HERE.

Reader- who are you?

I'm pretty sure most of us writers think at some point, if anyone really reads their writings. I'm wondering if the stories I write touch anyone anywhere. Even for a moment. Or for a longer time. And who are these people? Where are they? What do they do in their lives? What kind of daily routines do they follow? And if someone happens to like my writing, what is the basis for that? The writing itself? The reading habits? Something in their own life that raises the feeling of assimilation?
I have no clue. But would love to know.
Until lately, getting feedback was even more difficult. At least in my present home country Ireland.
My first two books were published in Finnish, and in my home village there are only a few Finns. In the whole Ireland probably somewhat 1300. Nothing compared to many other foreign nationalities in this country.
My potential audience was pretty much elsewhere. In the distance, if internet is not taken into account. Also restricted as there are only approximately five million native Finnish speakers. Small market, though Finland is one of the most hard-reading countries in the world.
In English, it's handy to connect with the surrounding literary world. Whether it's just around you or around the globe. The whole e-book system has brought possibilities. After joining some book sites and following results from some ad campaigns, it's possible to sit by the computer and see who and where happens to connect with your book.
I feel honored to see a doctor from Thailand suddenly liking the Facebook page created for my short story collection. It's great to follow people clicking the ads on Goodreads and add the book itself to their to-read shelves.
It's extremely interesting to do a small sociological research whether the person is from the Philippines, from Brooklyn, Colorado, Upstate New York, Oregon or from somewhere else. It's enlightening to see what other characteristics the person has. Whether the potential reader is a female or a male, and what kind of background and virtual book shelf the person has. And to see, if they will eventually read the book and even write a review about it.
Apart from my friends and reviewers, I hardly ever get any feedback. Especially from the people I don't know personally. Someone I might meet randomly in another occasion might ask, if I'm working on the next book. If they happen to know what I do for living.
Still it would be interesting to get back some more thoughts. I'm not sure if the people who have actually read the book don't want to interrupt. Or the book was just one of those in the line. Not worth talking about. Or if giving feedback is at all part of their priorities or habits.
Or whether they think it could be embarrassing to give feedback to a man who has written about the theme of love. If so, it would be interesting to know how much embarrassment or fear there is to give feedback to people who write about serial killers, junkies, sexual themes or about flesh-eating soft tissue robots that let politically incorrect phrases out of their mouths.
Feedback would be most welcome. At least you would feel something would materialize. That your work didn't just go out as a puff in the space when it once left your computer.